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Olga Boiko
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To this day, Joe Montana remains one of the most celebrated and accomplished quarterbacks to ever suit up in the National Football League (NFL). During his time with the San Francisco 49ers, Montana won four Super Bowl titles and racked up an incredible collection of statistics.

Nowadays, you won’t just see Montana partaking in meet-and-greets with fans at sports memorabilia shows, you’ll also see him making savvy investments in cannabis companies.

In early 2019, Montana was part of a $75 million investment in Caliva, a San Jose, California-based outfit that grows, retails, distributes and delivers a vast line of cannabis-based products. According to reports, Caliva will use this investment (which also includes a contribution from former Yahoo! CEO Carol Bartz) to further expand its business practices.

Of the investment, Montana – who launched his Liquid 2 Ventures capital firm in 2015 – explained why he continues to put money into the marijuana market.

“As an investor and supporter,” said Montana, “it is my opinion that Caliva’s strong management team will successfully develop and bring to market quality health and wellness products that can provide relief to many people and can make a serious impact on opioid use or addiction.”

Considering that Montana, 62, played one of the most physical pro sports for a substantial period of time, it can be argued that he’s not only dealt with difficult pain management situations, but also seen some of his football brethren struggle. Although it remains unclear if Montana himself relies on cannabis as part of his health regimen, it’s great to witness his appreciation for the healing qualities of cannabis.

Back in 2017, Montana made a $4.1 million investment in Herb, a marijuana-focused media company. With the cannabis business now booming, it wouldn’t be surprising to see Montana go deep into further investment opportunities.

Photo Credit: Otto Greule/AllSport

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