For decades, Martha Stewart has been the gold standard as it relates to recipes, home décor, crafting and various DIY projects. Her success in these fields didn’t just help Stewart become a successful and influential businesswoman, it also shaped her into a pop culture icon.
Now, the 77-year-old Stewart has taken on an advisory role with Canopy Growth Corporation. In this position, Stewart will “assist with developing and positioning a broad new line of product offerings across multiple categories.”
More specifically, Stewart will help Canopy Growth develop products infused with cannabidiol (CBD), and other cannabinoids, for human and animal consumption.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” said Stewart. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
“As soon as you hear the name Martha, you know exactly who we’re talking about,” added Canopy Growth Chairman and co-CEO, Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
In 2016, the legendary artist joined forces with Canopy Growth subsidiary, Tweed, to release the Leafs by Snoop line of cannabis products. By last year, Snoop Dogg’s talent agents at Stampede Management set out to connect Stewart with Canopy Growth. She would soon visit the company’s Smiths Falls, ON, headquarters for a tour of the facilities and a chance to offer some insight.
During an interview with CNBC, Linton raved about Stewart’s “thoughtfulness” and believes his company’s partnership with this business maven is beginning at an appropriate point.
“I think it’s a starting spot that was comfortable for everyone involved. We have the science and she’s a lifelong dog, horse, animal person,” relayed Linton. “This just seemed like a really balanced and suitable starting point.”
In a recent CannabisOfficials article, Canopy Growth was named one of the Canadian cannabis stocks to watch in 2019.
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